12+

Major trade publications

877+

DentalTown forum posts

2018

First use in commerce

2

Active USPTO trademark classes

Straight Talk for Independent Dentists

The Dental Drilldown® is the registered writing brand and editorial column series of Dental Card Services, written by Founder & CEO Alex Sadusky. Each installment gives independent practice owners clear, actionable business intelligence on the issues that actually affect their bottom line.

The column covers a comprehensive range of business issues facing dental organizations today: credit card processing, patient financing, GPOs, membership plans, lean operations, compliance, practice strategy, and more. Whether you run a single practice or a growing group, every piece is grounded in real-world experience and built around one idea: great business intelligence should be accessible to every dental organization, regardless of size.

The Dental Drilldown® has been published in some of dentistry’s most trusted trade publications since July 2018, in print and online. It is one of the core ways Dental Card Services delivers value beyond payment processing: through education, transparency, and a genuine commitment to the independent dentist.

The Dental Drilldown®

Official Trademark · USPTO

  • Class 016 · Primary · Active
    Printed columns in the field of business issues for dental practices. U.S. Classes 002, 005, 022, 023, 029, 037, 038, 050.
  • Class 041 · Primary · Active
    Provision of online columns in the field of business issues for dental practices. U.S. Classes 100, 101, 107.
  • First Use in Commerce
    July 1, 2018 · Both print and online classes
  • Registrant
    Dental Card Services Alliance, LLC

As Seen In

Dental Economics

Dental Product Shopper

The Progressive Dentist

The CA Advantage

DentalTown

AADOM

Alex Sadusky

Alex Sadusky

Founder & CEO · Dental Card Services Alliance

Alex Sadusky co-founded Dental Card Services in December 2009. Over the past 15 years he has built it into one of the premier dental credit card processing companies in the country and the preferred credit card processor for the Academy of General Dentistry Exclusive Benefits program for over 12 years.

His writing under The Dental Drilldown® brand draws on deep, firsthand experience with the issues that matter most at the practice level. The goal is always the same: translate complicated financial and operational topics into clear guidance that helps independent dentists compete.

“Independent dentists deserve access to the same tools, knowledge, and advantages that were once reserved for the largest practices and DSOs. That is what Dental Card Services has always been about. The Dental Drilldown® is just one more way we deliver on that.”

Alex has spent more than two decades at the intersection of business and dentistry, with a background spanning investment banking, M&A, private equity, and management consulting at McKinsey & Company, followed by six years at Dentsply Sirona and the co-founding of both Dental Card Services and TruBlu Dental Management. His roles have ranged from investment banking and corporate strategy to building and scaling dental organizations from the ground up. He currently serves as Board Member of Fortune Management and a Senior External Advisor to ENDOPERFECTION, the creator of the VaryFlex® endodontic file system.

That background, spanning the world’s largest dental equipment and consumable company, 15 years running Dental Card Services, and 5 years running TruBlu Dental Management, is what gives The Dental Drilldown® its credibility. It is not commentary from someone watching from the outside. It is insight from someone who has worked at the highest levels of both the business world and the dental industry.


  • Dental Card Services · Co-Founder & CEO
  • ENDOPERFECTION · Senior Advisor
  • Fortune Management · Senior Advisor & Board Member
  • TruBlu · Co-Founder & CEO
  • Dentsply Sirona · VP Office of CEO
  • McKinsey & Company · Senior External Advisor

The Business Side of Dentistry, Covered in Full

The Dental Drilldown® covers the business issues that affect independent dental practices every day, from what you pay to process a credit card to how DSO expansion is reshaping the competitive landscape.

Payment Processing

Credit card fees, interchange, surcharging programs, and how to find out what you are actually paying.

Patient Financing

Third-party, in-house, and hybrid financing options to increase case acceptance without sacrificing margin.

Membership Plans

How to build a dental membership plan that retains uninsured patients and grows fee-for-service revenue.

Group Purchasing

How dental GPOs work, what they cost, and whether they make sense for an independent practice.

Lean Operations

Applying lean principles to clinical workflow and practice management to eliminate waste and run a tighter operation.

DSO Landscape

How DSO expansion is changing the market and what independent practices can do to stay competitive.

Tax & Compliance

PPO reimbursement trends, tax considerations, and regulatory changes that affect the business of running a dental practice.

Practice Strategy

Patient acquisition, profitability, and the long-term decisions that determine whether an independent practice grows or stalls.

Have a Topic, Challenge, or Collaboration in Mind?

If there is an issue facing your practice or the profession that deserves a closer look, Alex and the Dental Card Services team want to hear about it. Whether it is a topic for a future column, a webinar, or a speaking opportunity, get in touch.