12+
Major trade publications
877+
DentalTown forum posts
2018
First use in commerce
2
Active USPTO trademark classes
Straight Talk for Independent Dentists
The Dental Drilldown® is the registered writing brand and editorial column series of Dental Card Services, written by Founder & CEO Alex Sadusky. Each installment gives independent practice owners clear, actionable business intelligence on the issues that actually affect their bottom line.
The column covers a comprehensive range of business issues facing dental organizations today: credit card processing, patient financing, GPOs, membership plans, lean operations, compliance, practice strategy, and more. Whether you run a single practice or a growing group, every piece is grounded in real-world experience and built around one idea: great business intelligence should be accessible to every dental organization, regardless of size.
The Dental Drilldown® has been published in some of dentistry’s most trusted trade publications since July 2018, in print and online. It is one of the core ways Dental Card Services delivers value beyond payment processing: through education, transparency, and a genuine commitment to the independent dentist.
The Dental Drilldown®
Official Trademark · USPTO
- Class 016 · Primary · Active
Printed columns in the field of business issues for dental practices. U.S. Classes 002, 005, 022, 023, 029, 037, 038, 050. - Class 041 · Primary · Active
Provision of online columns in the field of business issues for dental practices. U.S. Classes 100, 101, 107. - First Use in Commerce
July 1, 2018 · Both print and online classes - Registrant
Dental Card Services Alliance, LLC
As Seen In
Dental Economics
Dental Product Shopper
The Progressive Dentist
The CA Advantage
DentalTown
AADOM

Alex Sadusky
Founder & CEO · Dental Card Services Alliance
Alex Sadusky co-founded Dental Card Services in December 2009. Over the past 15 years he has built it into one of the premier dental credit card processing companies in the country and the preferred credit card processor for the Academy of General Dentistry Exclusive Benefits program for over 12 years.
His writing under The Dental Drilldown® brand draws on deep, firsthand experience with the issues that matter most at the practice level. The goal is always the same: translate complicated financial and operational topics into clear guidance that helps independent dentists compete.
“Independent dentists deserve access to the same tools, knowledge, and advantages that were once reserved for the largest practices and DSOs. That is what Dental Card Services has always been about. The Dental Drilldown® is just one more way we deliver on that.”
Alex has spent more than two decades at the intersection of business and dentistry, with a background spanning investment banking, M&A, private equity, and management consulting at McKinsey & Company, followed by six years at Dentsply Sirona and the co-founding of both Dental Card Services and TruBlu Dental Management. His roles have ranged from investment banking and corporate strategy to building and scaling dental organizations from the ground up. He currently serves as Board Member of Fortune Management and a Senior External Advisor to ENDOPERFECTION, the creator of the VaryFlex® endodontic file system.
That background, spanning the world’s largest dental equipment and consumable company, 15 years running Dental Card Services, and 5 years running TruBlu Dental Management, is what gives The Dental Drilldown® its credibility. It is not commentary from someone watching from the outside. It is insight from someone who has worked at the highest levels of both the business world and the dental industry.
- Dental Card Services · Co-Founder & CEO
- ENDOPERFECTION · Senior Advisor
- Fortune Management · Senior Advisor & Board Member
- TruBlu · Co-Founder & CEO
- Dentsply Sirona · VP Office of CEO
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The Dental Drilldown® on the Page
The Dental Drilldown® is one part of a larger commitment to educating independent dentists. Alex has been a regular guest on dental podcasts and industry webinars, speaking on credit card processing, practice economics, startup strategy, and what it actually takes to build a company in this industry.

The Dental Drilldown: Dental Membership Plans 101
Doctors and patients have looked for alternatives to sidestep the insurance companies. That’s where dental membership plans come in.

The Dental Drilldown: Dental Group Purchasing Organizations 101
GPOs help independent practice owners create a more level playing field by giving them access to the benefits of operating at a large scale.

The Dental Drilldown: Patient Financing Programs 101
One to greatly improve case acceptance is by offering affordable financing options to put proper care within reach of every patient.
Alex Sadusky - Heard Across the Industry
The Dental Drilldown® is one part of a larger commitment to educating independent dentists. Alex has been a regular guest on dental podcasts and industry webinars, speaking on credit card processing, practice economics, startup strategy, and what it actually takes to build a company in this industry.

Fingerprints on Success with Bill Barrett Episode 6: Alex Sadusky on What Can Failure Teach You About Success in Business
What does it really take to build a business from scratch? Is success about passion, timing, or simply learning how to fail forward? On this episode of “Fingerprints on Success,” host Bill Barrett sits down with Alex Sadusky, an entrepreneur who went from McKinsey consultant to building industry-shaping companies like Dental Card Services and True Blue Dental Management.

AADOM Featured Company: Dental Card Services Alliance, LLC
AADOM Featured Company is a 30-minute, interview-style presentation sharing the company’s mission, product/service, and best practices for office managers.

AADOM QUICKcast: Everything I Needed to Know About Dental Credit Card Processing I Learned in Elementary School
Everything I Needed to Know About Dental Credit Card Processing I Learned in Elementary School is a cartoon-based series on tips and tricks for dental credit card processing that provides an engaging and enjoyable learning experience.
The Business Side of Dentistry, Covered in Full
The Dental Drilldown® covers the business issues that affect independent dental practices every day, from what you pay to process a credit card to how DSO expansion is reshaping the competitive landscape.
Have a Topic, Challenge, or Collaboration in Mind?
If there is an issue facing your practice or the profession that deserves a closer look, Alex and the Dental Card Services team want to hear about it. Whether it is a topic for a future column, a webinar, or a speaking opportunity, get in touch.

